As a customer, which statement catches your attention more?
“Sign up to get daily updates from us.”
OR
“Join our exclusive insider list and be the first to experience game-changing updates!”
See the difference? Using the right words in the right context can make all the difference in copywriting. (More on copywriting here) It’s your ability to navigate the engaging language that sets you apart. Power of Words Series: The better you are at utilizing words effectively for marketing, the more victorious you’ll be!
The simple reality is, it has nothing to do with having a large vocabulary. Best english teachers aren’t the best copywriter, are they?
I believe, Even a non-native English speaker could craft a better copy than your average american neighbor, if they learn how to amplify the right words instead of using dull, ineffective, predictable phrases.
Here i’ve compiled 200 powerful word substitutions commonly used in the marketing sector and their best successor so you can replace to give your copy a more professional tone.
Check Out : How to Make Your Email Copywriting Content Irresistible and Addictive: Step by Step
1. Cheap ❌ – Affordable ✅
2. i ❌ – you ✅
3. 100$ ❌ – 99$ ✅ [ For money for deal products]
4. 999$ ❌ – 1000$ ✅ [ For Luxury products]
5. Buy Now ❌ – Complete Order ✅
6. Discount ❌ – Save 20% ✅
7. Bro/Sir ❌ – ‘Customer Name’ ✅
8. Limited Stock ❌ – “5” Units Left ✅
9. Benefits ❌ – Transformation ✅
10. Frequently bought ❌ – 97% of customers also bought this ✅
11. Buy ❌ – Invest / Upgrade ✅
12. Trust me ❌ – i believe ✅
13. Try ❌ – Experience ✅
14. Join ❌ – Become part of ✅
15. Sign up ❌ – Stay ahead ✅
16. Standard shipping ❌ – Climate neutral shipping ✅
17. Free shipping available ❌ – Free shipping to First time customers only ✅
18. New ❌- Latest ✅
19. Sale ❌ – Special opportunity ✅
20. Expensive ❌ – Premium ✅
21. Cost ❌ – Investment ✅
22. Old ❌ – Timeless ✅
23. Used ❌ – Pre-Owned/ Vintage ✅
24. Simple ❌ – User friendly ✅
25. Don’t Miss out ❌ – Limited Availability ✅
26. We give ❌ – we provide ✅
27. Check ❌ – verify ✅
28. Problem ❌ – Challenge ✅
29. Deal ❌ – Exclusive offer ✅
30. Customer support ❌ – Customer care ✅
31. Click ❌ – Access ✅
32. Help ❌ – Assist ✅
33. Fast ❌ – Efficient ✅
34. Fix ❌ – Resolve ✅
35. Submit ❌ – Send ✅
36. Start ❌ – Begin ✅
37. Try it out ❌ – Experience it ✅
38. Cancel ❌ – “Let the opportunity go” ✅
39. Results ❌ – Outcomes ✅
40. Improve ❌ – Enhance ✅
41. Limit ❌ – Cap ✅
42. Sorry ❌ – We apologize ✅
43. Cheap ❌ – Cost-effective ✅
44. Feedback ❌ – Insights ✅
45. Free gift ❌ – Complimentary gift ✅
46. Better ❌ – Superior ✅
47. Amazing ❌ – Exceptional ✅
48. Huge ❌ – Significant ✅
49. Money ❌ – Investment ✅
50. Trustworthy ❌ – Reliable ✅
51. Deal ❌ – Offer ✅
52. Why ❌ – Discover why ✅
53. New feature ❌ – Advanced feature ✅
54. Save ❌ – Retain ✅
55. We ❌ – Our team ✅
56. Change ❌ – Optimize ✅
57. 1. Fine print ❌ – Unseen advantage ✅
58. Act now ❌ – Claim your reward today ✅
59. Limited time offer ❌ – This offer won’t last ✅
60. Final chance ❌ – Your last opportunity ✅
61. Running out ❌ – Only a few left ✅
62. Limited offer ❌ – One-time exclusive ✅
63. Exclusive ❌ – VIP access ✅
64. Discount ends soon ❌ – Secure this price before it’s gone ✅
65. For a short time ❌ – For insiders only ✅
66. Don’t wait ❌ – The clock is ticking ✅
67. Best value ❌ – Our secret deal ✅
68. Best price ❌ – Best kept secret ✅
69. Easy process ❌ – Hassle-free ✅
70. Get it now ❌ – Unlock it now ✅
71. Buy now ❌ – Claim yours ✅
72. Better than ever ❌ – Upgraded for you ✅
73. Amazing deal ❌ – Rare opportunity ✅
74. Extra ❌ – Added bonus ✅
75. Now available ❌ – Just released ✅
76. Limited supply ❌ – Scarce availability ✅
77. Bonus ❌ – Surprise reward ✅
78. Great price ❌ – Unbeatable price ✅
79. Only today ❌ – Today only for you ✅
80. Important ❌ – Critical update ✅
81. Great savings ❌ – Irresistible offer ✅
82. Lowest price ❌ – Once-in-a-lifetime deal ✅
83. Offer ends soon ❌ – This window is closing ✅
84. New product ❌ – Next-gen innovation ✅
85. Discounted ❌ – Priced to move ✅
86. Reduced price ❌ – Limited-time markdown ✅
87. Unbeatable deal ❌ – Unlock unbeatable value ✅
88. Just launched ❌ – Premiered just for you ✅
89. Now ❌ – At your fingertips ✅
90. Get started ❌ – Jump ahead ✅
91. Best seller ❌ – Most coveted ✅
36. Popular ❌ – Widely desired ✅
92. Choice ❌ – Elite selection ✅
93. You’re invited ❌ – Exclusive invitation ✅
94. Best deal ❌ – Secret insider deal ✅
95. Affordable ❌ – Priceless ✅
96. Best offer ❌ – Unmatched value ✅
97. Special price ❌ – Member-exclusive price ✅
98. Deal of the day ❌ – Today’s hidden treasure ✅
99. Final sale ❌ – Gone for good ✅
100. Act fast ❌ – Move quickly before it’s too late ✅
1. Hurry ❌ – This opportunity slips away soon ✅
2. Special discount ❌ – Private savings ✅
3. Top-rated ❌ – Critically acclaimed ✅
4. Customer favorite ❌ – Handpicked by connoisseurs ✅
5. Must-have ❌ – Coveted essential ✅
6. Best price guaranteed ❌ – Undisputed savings ✅
7. Extra savings ❌ – Hidden bonus just for you ✅
8. Limited supply available ❌ – Extremely rare stock ✅
9. Out of stock ❌ – Almost gone ✅
10. Buy before it sells out ❌ – Don’t miss the chance ✅
11. Risk-free ❌ – No-risk trial ✅
12. Cancel anytime ❌ – You’re in control ✅
13. Money-back guarantee ❌ – Satisfaction ensured ✅
14. Free trial ❌ – Experience risk-free ✅
15. Best value ❌ – Your smartest investment ✅
16. Now open ❌ – Exclusively opened ✅
17. Discover ❌ – Uncover ✅
18. Special edition ❌ – Limited-run ✅
19. Last chance ❌ – No second chances ✅
20. Offer ❌ – Proposal ✅
21. Buy ❌ – Own ✅
22. You’re missing out ❌ – Everyone’s getting ahead but you ✅
23. Unique ❌ – One-of-a-kind ✅
24. Reduced ❌ – Slashed ✅
25. Don’t wait ❌ – Seize this ✅
26. Great investment ❌ – Timeless purchase ✅
27. Amazing ❌ – Astounding ✅
28. Hurry up ❌ – Take action now ✅
29. Time’s running out ❌ – Don’t let this slip away ✅
30. Buy now, pay later ❌ – Experience now, pay later ✅
31. Sold out ❌ – Already claimed ✅
32. Temporarily unavailable ❌ – Unavailable for now ✅
33. View details ❌ – Discover the full story ✅
34. Limited availability ❌ – Ultra-exclusive access ✅
35. Quick purchase ❌ – Fast-track your order ✅
36. Apply now ❌ – Secure your spot ✅
37. Fill out form ❌ – Complete your details ✅
38. Just a few left ❌ – Almost gone ✅
39. Out of time ❌ – Running out of chances ✅
40. Get your hands on ❌ – Own it before anyone else ✅
Direct contact with me : Contact@tanviristiak.com
41. New customer ❌ – Welcome to the elite ✅
42. This won’t last ❌ – Here today, gone tomorrow ✅
43. Lowered price ❌ – Value just enhanced ✅
44. Enjoy savings ❌ – Reap the benefits ✅
45. Shop now ❌ – Treat yourself today ✅
46. Bonus offer ❌ – Double your value ✅
47. Popular product ❌ – In high demand ✅
48. Don’t delay ❌ – Secure your future now ✅
49. Upgrade now ❌ – Elevate your experience ✅
50. Added feature ❌ – Exclusive enhancement ✅
51. Once-in-a-lifetime ❌ – Never-to-return opportunity ✅
52. Premium version ❌ – Ultimate upgrade ✅
53. Don’t pass this up ❌ – Why wait? ✅
54. Fresh deal ❌ – Hot new offer ✅
55. Act fast ❌ – This moment is fleeting ✅
56. Soon ❌ – Moments away ✅
57. Don’t forget ❌ – Remember this ✅
58. Update ❌ – Revamp ✅
59. Add to cart ❌ – Secure yours ✅
60. Get yours ❌ – Snag yours ✅
61. Buy ❌ – Own it ✅
62. New ❌ – Fresh drop ✅
63. Starting from ❌ – As low as ✅
64. Hurry ❌ – Act fast ✅
65. Upgrade ❌ – Level up ✅
66. Limited ❌ – Exclusive ✅
67. Deal ❌ – Steal ✅
68. Choose ❌ – Select ✅
69. Sign up ❌ – Join the club ✅
70. Offer ❌ – Gift ✅
71. Start ❌ – Launch ✅
72. Free ❌ – Complimentary ✅
73. Register ❌ – Claim your spot ✅
74. Coming soon ❌ – On the horizon ✅
75. Savings ❌ – Unlock value ✅
76. Sell out ❌ – Claim before it’s gone ✅
77. Act now ❌ – Jump in ✅
78. Save ❌ – Cut costs ✅
79. Exclusive offer ❌ – Private offer ✅
80. Available now ❌ – Ready for you ✅
81. Shop now ❌ – Get started ✅
82. Best pick ❌ – Top choice ✅
83. Call today ❌ – Let’s connect ✅
84. Hurry up ❌ – Race ahead ✅
84. Look here ❌ – See what’s inside ✅
85. Limited edition ❌ – Collector’s item ✅
86. Almost gone ❌ – Going fast ✅
87. Popular item ❌ – In demand ✅
88. Offer ends ❌ – This is your moment ✅
89. Special ❌ – One-of-a-kind ✅
90. Learn more ❌ – Discover more ✅
91. Offer valid until ❌ – Claim by ✅
92. Download ❌ – Get instant access ✅
93. More info ❌ – Details inside ✅
94. Call us ❌ – Reach out today ✅
95. Best deal ❌ – Unbeatable deal ✅
96. In stock ❌ – Available now ✅
97. Choose wisely ❌ – Decide smartly ✅
98. Complete your purchase ❌ – Finalize your order ✅
99. Hassle-free ❌ – Effortless ✅
100. Discount ❌ – Savings unlocked ✅
Check Out : Frequently Asked Questions ~ Copywriting
And there you have it—200 words that have the power to turn your copy from mediocre to intriguing and Memorable. Remember, Words has infinite powers and you can change your whole game with a tiny sparkle of that power. with the right choice, you can establish a deeper connection with your audience.
Whether you’re writing for a sales page, email campaign, or social media ads, these small changes can make your copy stand out in a crowded marketplace.
So, next time you sit down to write, don’t just type words—craft them. Offer your readers something compelling and intriguing that they can’t resist to take action.
Above all, test out these replacements in your own copy. You’ll be surprised how big difference it can make on the results.
Your turn now: What word swaps will you try first? Share in the comments or hit me up with your thoughts! Let’s level up our copywriting game together.
